Press advertising is the term used to cover paid for activity within Newspapers and Magazines.

As a rule, publications are split into two main sections, which are known as display and classified.

In general, display advertising falls towards the front of the book (publication) and classified towards the back. The display adverts are usually large format, visually striking adverts used by large companies. You will expect to pay more for your advert, the closer to the front of the book you want to appear.

The classified section resembles the Yellow Pages, in that adverts are clustered together in sections, all competing for immediate action. It is common to find Personal Injury Solicitors here for example.

Newspaper advertising is mostly sold as fractions of a page, e.g. ½ page, ¼ page, full page. Other sizes are available, and are calculated by multiplying the number of columns wide an advert it, by its height in centimetres.

For example, a 20 x 3 advert is 20cm high by 3 columns wide. This would equate to 60 scc (single column centimetre).

The Newspapers each charge an scc rate which is multiplied by the size to calculate the rate.

For example, if the scc rate for Newspaper X is £30, and we buy a 20x3 advert, the cost would be 60 x £30 – which equals £1,800.

Magazine advertising is also sold as fractions of the page, although often they will limit the size of the Display advertising to larger formats, i.e. half pages and pages, to maintain the flow of the publications.

It is important to take note of the features within the various titles, as relevant editorial can really boost the effectiveness of an advert.

For impartial advice as to how to get into Press Advertising, or how to improve your current response, please click here, or call 0208 133 3089

There is also a cost to creating the advert and this will depend on what you want to achieve.

Here is an outline of press ad services:

• Creative Ideas
• Copy Writing
• Design
• Photo Shoots
• 2D/3D GFX
• Final Production
• Delivery

For an acurate quote please don't hesitate to get in touch, just call 0208 133 3089